True Fit is a leader in fashion technology. They use data analytics and AI machine learning to transform how people find clothing and footwear. Their products not only improve online shopping but also tackle industry challenges, reducing returns and promoting sustainability in fashion.
True Fit helps people find clothes and shoes they'll love.
Art Director | 2020 – 2023
Creative Design Manager | 2019 – 2020
Senior Designer | 2017 – 2019
Graphic Designer | 2012 – 2015
What I did:
Tone of Voice
Over 11 years at True Fit, I spearheaded the development and evolution of the brand strategy, ensuring it consistently reflected the core philosophy of living “true to you.” This journey saw the brand through numerous transformations, each iteration embedding visual elements and messaging with this authentic principle, reinforcing the brand’s commitment to individuality and self-expression.