True Fit

Brand Design

True Fit is a leader in fashion technology. They use data analytics and AI machine learning to transform how people find clothing and footwear. Their products not only improve online shopping but also tackle industry challenges, reducing returns and promoting sustainability in fashion.

True Fit helps people find clothes and shoes they'll love.

titles held:

Art Director  |   2020 – 2023

Creative Design Manager  |  2019 – 2020

Senior Designer   |   2017 – 2019

Graphic Designer   |    2012 – 2015

What I worked on:


Series A

Venture Round 

Series B

Series C

Venture Round



Content Strategy

Web Design & Landing Pages

Digital Strategy

Collateral Design

Marketing Emails


Art Direction

Brand Identity

Tone of Voice




Marketing Strategy

360 Campaigns


Event Design


Throughout my 11-years at True Fit, I played a pivotal role in shaping the brand evolution and strategy. At the heart of our brand identity was a simple philosophy: living “true to you.” With each step forward, we worked to incorporate this principle into our direction and messaging – underlining a human-centered approach to ultimately help make shopping easier.