True Fit
Brand Design
True Fit is a leader in fashion technology. They use data analytics and AI machine learning to transform how people find clothing and footwear. Their products not only improve online shopping but also tackle industry challenges, reducing returns and promoting sustainability in fashion.
True Fit helps people find clothes and shoes they'll love.
titles held:
Art Director | 2020 – 2023
Creative Design Manager | 2019 – 2020
Senior Designer | 2017 – 2019
Graphic Designer | 2012 – 2015
What I worked on:
Fundraising
Series A
Venture Round
Series B
Series C
Venture Round
Digital
Content Strategy
Web Design & Landing Pages
Digital Strategy
Collateral Design
Marketing Emails
Branding
Art Direction
Brand Identity
Tone of Voice
Illustration
Activation
Marketing Strategy
360 Campaigns
Interiors
Event Design
Advertising
Throughout my 11-years at True Fit, I played a pivotal role in shaping the brand evolution and strategy. At the heart of our brand identity was a simple philosophy: living “true to you.” With each step forward, we worked to incorporate this principle into our direction and messaging – underlining a human-centered approach to ultimately help make shopping easier.
