True Fit

B2C Branding

True Fit has always had a clear goal – to revolutionize the shopping experience – making it personal and inclusive for everyone. 

I created variations of the True Fit logo, each in a different color to represent the individuality of every shopper, adding a spectrum of personalities to the brand. The result not only complimented True Fit’s brand identity but also resonated with a broad audience, successfully driving engagement and profile registrations through landing pages that vibrate with color and positive energy.