True Fit has always had a clear goal – to revolutionize the shopping experience – making it personal and inclusive for everyone. 

To launch this new extension of the brand, I created variations of the logo, each in a different color to represent the individuality of every shopper – adding a spectrum of personalities. The result not only complimented True Fit’s core brand identity but also resonated with a broad audience, successfully driving engagement and profile registrations through landing pages that vibrate with color and positive energy.