Linden Digital Marketing
Identity and Web Design
I had the unique opportunity to launch the branding of Linden Digital Marketing, a thriving 12-person agency headquartered in Rochester, NY. Linden is led by business and marketing entrepreneur, Lindsay Connelly. This talented team caters to a variety of industries in Central New York, ranging from restaurants to manufacturers. Our collaboration aimed to provide them with a refreshed and cohesive brand presence in this competitive digital marketing landscape.
![](https://juliebrittell.com/wp-content/uploads/2023/11/Linden_mainlogo-scaled.jpg)
![](https://juliebrittell.com/wp-content/uploads/2023/11/Linden_updatedmoodboard-scaled.jpg)
Brand Strategy
1. | Create a modern brand identity that reflects Linden Digital Marketing’s values.
2. | Craft captivating hand-drawn illustrations for each package level.
3. | Design a user-friendly website to showcase Linden’s skillset and offerings.
4. | Establish clear guidelines for consistent branding.
![](https://juliebrittell.com/wp-content/uploads/2023/11/Linden_colorpalette.jpg)
![](https://juliebrittell.com/wp-content/uploads/2023/11/Linden_logo_03.jpg)
![](https://juliebrittell.com/wp-content/uploads/2023/11/Linden_binder_mockup.jpg)
![](https://juliebrittell.com/wp-content/uploads/2023/09/linden_businesscards.jpg)
Logo, Typography, and Color Guidelines
One of the core elements of this project was the creation of a brand new logo that would effectively encapsulate the spirit of Linden Digital Marketing. The logo design journey resulted in a visual representation that embodies the agency’s professionalism, creativity, and adaptability.
![](https://juliebrittell.com/wp-content/uploads/2023/11/linden_roundlogo.jpg)
![](https://juliebrittell.com/wp-content/uploads/2023/11/Linden_site_roots_2x-scaled.jpg)
![](https://juliebrittell.com/wp-content/uploads/2023/11/Linden_site_about-scaled.jpg)
![](https://juliebrittell.com/wp-content/uploads/2023/09/Services_roots3.jpg)
![](https://juliebrittell.com/wp-content/uploads/2023/09/Services_Growth.jpg)
![](https://juliebrittell.com/wp-content/uploads/2023/09/Services_Thrive.jpg)