Client
Karpus Investment
Services
- Industry Research
- Brand Strategy
- Visual Identity
- Website Design
- Brand Support
I had the privilege of leading a transformative project for Karpus Investment, an established investment management company located in upstate New York. When we began, their existing branding, logo, and website were outdated and in need of a modern facelift. This project encompassed a comprehensive rebranding effort, a website overhaul, and the creation of captivating graphics to elevate their digital presence. We turned their weak and dated digital footprint into a powerful lead generator, complemented by an innovative coffee promotion for potential clients. The transformation not only breathed new life into their image but also positioned them as a forward-thinking player in their industry.
![](https://juliebrittell.com/wp-content/uploads/2017/01/Karpus_individual_families.jpg)
Brand Strategy
1. | Revamp Karpus Investment’s logo while retaining its core essence.
2. | Launch an informative, user-friendly website for a robust online presence.
3. | Create engaging digital graphics that reinforce brand messaging.
4. | Drive customer acquisition by leveraging the power of online leads and innovative promotional tactics like custom new client coffee
![](https://juliebrittell.com/wp-content/uploads/2017/01/karpus-moodboard-e1693510700431.jpg)
![](https://juliebrittell.com/wp-content/uploads/2023/08/Screenshot-2023-08-22-at-3.31.00-PM-e1694810744665.png)
Logo
We embarked on the journey to refresh Karpus Investment’s visual identity while retaining the essence of their existing logo. The redesigned logo now strikes a perfect balance between the company’s heritage and a contemporary look, reinforcing their brand identity.
![](https://juliebrittell.com/wp-content/uploads/2017/01/karpus-new-old-logo-e1694478307214.jpg)
![](https://juliebrittell.com/wp-content/uploads/2017/01/propsed-karpus-logos2.jpg)
![](https://juliebrittell.com/wp-content/uploads/2016/09/ipad-karpus.jpg)
![](https://juliebrittell.com/wp-content/uploads/2023/08/Screenshot-2023-08-22-at-3.30.35-PM-1024x770.png)
![](https://juliebrittell.com/wp-content/uploads/2017/01/exceptional-preformance-1024x1024.jpg)
Web Design
& Development
Karpus Investment’s online presence was significantly enhanced through the launch of a new and user-friendly website. The site not only showcases their expertise and services but also provides an engaging platform for potential clients.
![](https://juliebrittell.com/wp-content/uploads/2017/01/website-1.jpg)
![](https://juliebrittell.com/wp-content/uploads/2023/08/karpus_tiles-e1694810471638.jpg)
![](https://juliebrittell.com/wp-content/uploads/2023/08/karpus-Coffee.jpg)
Brand Support
Digital Outreach and Client Acquisition:
Prior to our intervention, Karpus Investment struggled to attract new clients online. However, with our strategic approach, we successfully transformed their digital presence into a potent lead-generation tool. Additionally, we introduced an innovative coffee packaging promotion for potential clients after their initial calls, leaving a memorable impression.
![](https://juliebrittell.com/wp-content/uploads/2023/08/karpus_coffee_web_02-1024x366.jpg)