Client
Dirty Face
Services
- Industry Research
- Brand Strategy
- Visual Identity
- Product Design
Dirty Face is a unique line of beauty products bearing the name of Shel Silverstein’s whimsical poem. When tasked with crafting an identity for this brand, the objective was to seamlessly incorporate various elements from the poem. The vintage-styled imagery in the branding was directly inspired by each line of the poem, capturing its playful and whimsical essence. Dirty Face caters to environmentally conscious consumers, using exclusively all-natural ingredients. It is designed for individuals who prioritize what they put both in and on their bodies.
Brand Strategy
1. | Infuse the brand identity with the playful and whimsical spirit of Shel Silverstein’s poem “Dirty Face.”
2. | Reflect the brand’s commitment to using all-natural ingredients and eco-friendly practices throughout the visual identity and packaging design.
3. | Develop a distinctive logo and style guidelines that ensure Dirty Face stands out in the competitive beauty product market.
4. | Use vintage-inspired imagery and design elements to convey the brand’s focus on celebrating and enhancing natural beauty.
Dirty Face
by Shel Silverstein
Where did you get such a dirty face,
My darling dirty-faced child?
I got it from crawling along in the dirt
And biting two buttons off Jeremy’s shirt.
I got it from chewing the roots of a rose
And digging for clams in the yard with my nose.
I got it from peeking into a dark cave
And painting myself like a Navajo brave.
I got it from playing with coal in the bin
And signing my name in cement with my chin.
I got if from rolling around on the rug
And giving the horrible dog a big hug.
I got it from finding a lost silver mine
And eating sweet blackberries right off the vine.
I got it from ice cream and wrestling and tears
And from having more fun than you’ve had in years.
