True Fit | B2C Branding

True Fit B2C Branding True Fit has always had a clear goal – to revolutionize the shopping experience – making it personal and inclusive for everyone.  To launch this new extension of the brand, I created variations of the logo, each in a different color to represent the individuality of every shopper – adding a […]

True Fit | truefit.com

True Fit truefit.com At True Fit, I led the strategic planning, wireframing, and successful launch initiatives for the company’s rebranded B2B and B2C websites, leveraging the HubSpot platform. With a keen focus on marketing lead generation, our efforts culminated in significant milestones within the first year post-launch. Notably, we achieved an average monthly pageview count […]

EarthPlanter

EarthPlanter Rebrand, Web Design, Brand Support EarthPlanter has made a name for itself nationwide, providing self-watering planters for businesses all over the country. From Institutions like the University of New Hampshire to bustling spots like Downtown Bethesda, Maryland, you don’t have to look to far to spot an EarthPlanter in the wild. When the owner […]

Linden Digital Marketing

Linden Digital Marketing Identity and Web Design I had the unique opportunity to launch the branding of Linden Digital Marketing, a thriving 12-person agency headquartered in Rochester, NY. Linden is led by business and marketing entrepreneur, Lindsay Connelly. This talented team caters to a variety of industries in Central New York, ranging from restaurants to […]

Karpus Investment

ClientKarpus Investment  Services Industry Research Brand Strategy Visual Identity Website Design Brand Support I had the privilege of leading a transformative project for Karpus Investment, an established investment management company located in upstate New York. When we began, their existing branding, logo, and website were outdated and in need of a modern facelift. This project […]