True Fit | B2C Branding

True Fit B2C Branding True Fit has always had a clear goal – to revolutionize the shopping experience – making it personal and inclusive for everyone.  To launch this new extension of the brand, I created variations of the logo, each in a different color to represent the individuality of every shopper – adding a […]

True Fit | truefit.com

True Fit truefit.com At True Fit, I led the strategic planning, wireframing, and successful launch initiatives for the company’s rebranded B2B and B2C websites, leveraging the HubSpot platform. With a keen focus on marketing lead generation, our efforts culminated in significant milestones within the first year post-launch. Notably, we achieved an average monthly pageview count […]

EarthPlanter

EarthPlanter Rebrand, Web Design, Brand Support EarthPlanter has made a name for itself nationwide, providing self-watering planters for businesses all over the country. From Institutions like the University of New Hampshire to bustling spots like Downtown Bethesda, Maryland, you don’t have to look to far to spot an EarthPlanter in the wild. When the owner […]

Linden Digital Marketing

Linden Digital Marketing Identity and Web Design I had the unique opportunity to launch the branding of Linden Digital Marketing, a thriving 12-person agency headquartered in Rochester, NY. Linden is led by business and marketing entrepreneur, Lindsay Connelly. This talented team caters to a variety of industries in Central New York, ranging from restaurants to […]

A&G Homebrew Supply

ClientA&G Homebrew Supply  Services Industry Research Brand Strategy Visual Identity Product Design I had the opportunity to collaborate with A&G Homebrew Supply, a cherished beer and wine making supply store nestled in the heart of downtown Portsmouth. This project aimed to craft a range of enticing, beer-themed products that would resonate with the passionate community […]

Dirty Face

ClientDirty Face Services Industry Research Brand Strategy Visual Identity Product Design Dirty Face is a unique line of beauty products bearing the name of Shel Silverstein’s whimsical poem. When tasked with crafting an identity for this brand, the objective was to seamlessly incorporate various elements from the poem. The vintage-styled imagery in the branding was […]

Bayer Video Tours

ClientBayer Video Tours Services Industry Research Brand Strategy Visual Identity Website Design Brand Support I had the opportunity to collaborate with Bayer Video Tours, a renowned film and photography company that specializes in creating captivating Real Estate listing tours. Their dedication to pushing the boundaries of visual storytelling is evident through their use of cutting-edge […]

Karpus Investment

ClientKarpus Investment  Services Industry Research Brand Strategy Visual Identity Website Design Brand Support I had the privilege of leading a transformative project for Karpus Investment, an established investment management company located in upstate New York. When we began, their existing branding, logo, and website were outdated and in need of a modern facelift. This project […]