Client
Bayer Video Tours
Services
- Industry Research
- Brand Strategy
- Visual Identity
- Website Design
- Brand Support
I had the opportunity to collaborate with Bayer Video Tours, a renowned film and photography company that specializes in creating captivating Real Estate listing tours. Their dedication to pushing the boundaries of visual storytelling is evident through their use of cutting-edge camera technology, which allows them to offer immersive 3D house tours and stunning drone footage to showcase properties. In this project, my role was to spearhead a complete transformation of their brand identity and craft a modern, user-centric website that would resonate with their audience.
![](https://juliebrittell.com/wp-content/uploads/2023/09/bvt_website_v3.jpg)
Brand Strategy
1. | Create a contemporary, memorable brand identity for Bayer Video Tours.
2. | Develop an intuitive, responsive website for seamless property exploration.
3. | Increase recognition and consistency across all brand touchpoints.
4. | Develop a website that attracts and converts potential buyers and sellers.
![](https://juliebrittell.com/wp-content/uploads/2023/09/BVT_moodboard.jpg)
Logo
To commence, I embarked on a comprehensive research journey into Bayer Video Tours’ core values and market positioning. Armed with insights, I embarked on a creative process of brainstorming and design iterations, ultimately yielding a modern logo, a harmonious color palette, and typography that seamlessly encapsulated the company’s spirit of innovation and professionalism.
![](https://juliebrittell.com/wp-content/uploads/2023/09/BVT-logo-horizontal-01.jpg)
![](https://juliebrittell.com/wp-content/uploads/2023/09/bvt_square_website_04-1024x1024.jpg)
Web Design
In crafting Bayer Video Tours’ web design, I injected a burst of vibrant, poppy colors to infuse the brand with character and energy. The website offers a clear and inviting path for Real Estate Agents, Home Buyers, and prospective employees.
To add a touch of whimsy and clarity, I introduced playful yet informative technical icons throughout the site, enhancing its overall appeal and functionality.
![](https://juliebrittell.com/wp-content/uploads/2023/09/bvt_team.jpg)
Stunning video clips captured during tours take center stage, gracing many of the website’s hero sections. These immersive visuals elevate the browsing experience, offering a captivating glimpse of Bayer’s capabilities.
For Real Estate Agents, the platform provides an enticing proposition – partnering with Bayer Video Tours can boost property interest, a crucial advantage in today’s online-focused home buying landscape. Home Buyers are empowered by a user-friendly property search feature, facilitating seamless exploration of Bayer’s portfolio.
![](https://juliebrittell.com/wp-content/uploads/2023/09/bvt_square_website-1024x1024.jpg)
![](https://juliebrittell.com/wp-content/uploads/2023/09/bvt_square_website_02-1024x1024.jpg)