Client
Backyard Garlic
Services
- Logo Design
- Brand Support
Completed in Collaboration with
Brown & Company Design
Backyard Garlic, a local garlic company located on the scenic New Hampshire seacoast, was in need of a new distinctive brand identity. They sought a unique logo that captured the essence of their farm-to-table garlic cultivation and drying process. I was brought into the project as a contractor due to my expertise in hand lettering, which played a pivotal role in crafting the logo’s unique visual identity.
![](https://juliebrittell.com/wp-content/uploads/2023/09/Backyard_Garlic_Grinder-1024x1024.jpg)
![](https://juliebrittell.com/wp-content/uploads/2023/09/Backyard_Garlic_grinder_detail-1024x1024.jpg)
Backyard Garlic Product shots courtesy of Backyard Garlic.
![](https://juliebrittell.com/wp-content/uploads/2023/09/Backyard-Garlic-concepts.jpg)
The design journey began with extensive research and brainstorming sessions. I explored various techniques, drawing styles, and typographic choices to reflect the company’s character and values. This iterative process involved sketching, digital rendering, and experimentation.
![](https://juliebrittell.com/wp-content/uploads/2023/09/backyard_garlic_process_v2-1024x878.jpg)
![](https://juliebrittell.com/wp-content/uploads/2023/09/Screenshot-2023-09-04-at-3.04.34-PM-e1694830827832-1024x684.png)
After numerous iterations, we arrived at the perfect logo for Backyard Garlic. The final design combined a hand-drawn garlic bulb with a custom-designed rustic font. The green earthy tones and organic lines of the logo embody the company’s commitment to natural, farm-fresh produce.
The Backyard Garlic logo successfully captures the spirit of the brand. It has become the centerpiece of their branding, featured on product packaging, signage, and promotional materials.
![](https://juliebrittell.com/wp-content/uploads/2023/09/Backyard_Garlic_refill_detail-1-1024x1024.jpg)
Backyard Garlic Product shots courtesy of Backyard Garlic.
![](https://juliebrittell.com/wp-content/uploads/2023/09/Backyard_Garlic_Refill-1024x1024.jpg)