True Fit | B2C Branding

True Fit B2C Branding True Fit has always had a clear goal – to revolutionize the shopping experience – making it personal and inclusive for everyone.  I created variations of the True Fit logo, each in a different color to represent the individuality of every shopper, adding a spectrum of personalities to the brand. The […]

True Fit | truefit.com

True Fit truefit.com At True Fit, I led the strategic planning, wireframing, and successful launch initiatives for the company’s rebranded B2B and B2C websites, leveraging the HubSpot platform. With a keen focus on marketing lead generation, our efforts culminated in significant milestones within the first year post-launch. Notably, we achieved an average monthly pageview count […]

True Fit | Retail Partner Campaign

True Fit Retail Partners Challenged with creating evergreen content from existing materials, we took the opportunity to showcase Retail Partner Success Stories by creating visually engaging case studies. Through the incorporation of partner quotes and the development of co-branded collateral, successful metrics served as the foundation for an impactful B2B Campaign. view all True Fit […]

True Fit | Office Design

True Fit Boston Office Design A highlight of my career has been the opportunity to Art Direct, collaborate and design the True Fit Headquarters in Downtown Boston. The space featured floor to ceiling branded murals, galleries of partner logos and stunning views of the Boston Harbor. Previous Next Previous Next view all True Fit work […]

True Fit | Gen Z Report

True Fit Inside Gen Z’s Favorite Brands In this topical report, we delved into Generation Z’s fashion preferences, leveraging insights from True Fit’s annual Favorite Fitting Brands report to craft a culturally relevant narrative. By repurposing existing content, we demonstrated our capacity for creative innovation within our content pipeline. Our hypothesis regarding the topic’s popularity […]

True Fit | Brand Design

True Fit Brand Design True Fit is a leader in fashion technology. They use data analytics and AI machine learning to transform how people find clothing and footwear. Their products not only improve online shopping but also tackle industry challenges, reducing returns and promoting sustainability in fashion. True Fit helps people find clothes and shoes […]

True Fit | Presentation Design

True Fit Presentation Design I led the design of keynote presentations for True Fit’s leaders at major annual retail conferences like NRF, Shoptalk, Drapers Digital, and PI Apparel. Each presentation was designed to align with the brand, connect with the audience and tell the speaker’s story.  view all True Fit work ➔

Illustration & Stationery

Freelance Work at Momenta I designed a variety of crafting materials during my time at Momenta, a scrapbooking company based out of Portsmouth, NH. In addition to the multitude of original illustrations I created for scrapbooking items, I also prepped press files for print and designed a custom baby book. Previous Next Invitation Design You […]

A&G Homebrew Supply

ClientA&G Homebrew Supply  Services Industry Research Brand Strategy Visual Identity Product Design I had the opportunity to collaborate with A&G Homebrew Supply, a cherished beer and wine making supply store nestled in the heart of downtown Portsmouth. This project aimed to craft a range of enticing, beer-themed products that would resonate with the passionate community […]