True Fit | B2C Branding

True Fit B2C Branding True Fit has always had a clear goal – to revolutionize the shopping experience – making it personal and inclusive for everyone.  To launch this new extension of the brand, I created variations of the logo, each in a different color to represent the individuality of every shopper – adding a […]

True Fit |

True Fit At True Fit, I led the strategic planning, wireframing, and successful launch initiatives for the company’s rebranded B2B and B2C websites, leveraging the HubSpot platform. With a keen focus on marketing lead generation, our efforts culminated in significant milestones within the first year post-launch. Notably, we achieved an average monthly pageview count […]

True Fit | Brand Design

True Fit Brand Design True Fit is a leader in fashion technology. They use data analytics and AI machine learning to transform how people find clothing and footwear. Their products not only improve online shopping but also tackle industry challenges, reducing returns and promoting sustainability in fashion. True Fit helps people find clothes and shoes […]

True Fit | Gen Z Report

True Fit Inside Gen Z’s Favorite Brands In this topical report, we delved into Generation Z’s fashion preferences, leveraging insights from True Fit’s annual Favorite Fitting Brands report to craft a culturally relevant narrative. By repurposing existing content, we demonstrated our capacity for creative innovation within our content pipeline. Our hypothesis regarding the topic’s popularity […]

True Fit | Retail Partner Campaign

True Fit Retail Partners With over 200 retailers live with True Fit’s products, there’s plenty of stories that spoke to the pain points of our Retail partners. Tasked with creating evergreen content from existing materials, we took the opportunity to showcase these success stories in an ongoing campaign. A landing page highlighting statistics, quotes and […]

True Fit | Office Design

True Fit Boston Office Design A highlight of my career has been the opportunity to Art Direct, collaborate and design the True Fit Headquarters in Downtown Boston. The space featured floor to ceiling branded murals, galleries of partner logos and stunning views of the Boston Harbor. view all True Fit work ➔


EarthPlanter Rebrand, Web Design, Brand Support EarthPlanter has made a name for itself nationwide, providing self-watering planters for businesses all over the country. From Institutions like the University of New Hampshire to bustling spots like Downtown Bethesda, Maryland, you don’t have to look to far to spot an EarthPlanter in the wild. When the owner […]

Linden Digital Marketing

Linden Digital Marketing Identity and Web Design I had the unique opportunity to launch the branding of Linden Digital Marketing, a thriving 12-person agency headquartered in Rochester, NY. Linden is led by business and marketing entrepreneur, Lindsay Connelly. This talented team caters to a variety of industries in Central New York, ranging from restaurants to […]

True Fit | Presentation Design

True Fit Presentation Design I led the design of keynote presentations for True Fit’s leaders at major annual retail conferences like NRF, Shoptalk, Drapers Digital, and PI Apparel. Each presentation was designed to align with the brand, connect with the audience and tell the speaker’s story.  view all True Fit work ➔