True Fit B2C Branding True Fit has always had a clear goal – to revolutionize the shopping experience – making it personal and inclusive for everyone.  To launch this new extension of the brand, …

True Fit truefit.com At True Fit, I led the strategic planning, wireframing, and successful launch initiatives for the company's rebranded B2B and B2C websites, leveraging the HubSpot platform. With a keen focus on marketing …

True Fit Brand Design True Fit is a leader in fashion technology. They use data analytics and AI machine learning to transform how people find clothing and footwear. Their products not only improve online …

True Fit Inside Gen Z's Favorite Brands In this topical report, we delved into Generation Z's fashion preferences, leveraging insights from True Fit's annual Favorite Fitting Brands report to craft a culturally relevant narrative. …

Art Direction, Environmental Design

True Fit Retail Partners With over 200 retailers live with True Fit's products, there's plenty of stories that spoke to the pain points of our Retail partners. Tasked with creating evergreen content from existing …

True Fit Boston Office Design A highlight of my career has been the opportunity to Art Direct, collaborate and design the True Fit Headquarters in Downtown Boston. The space featured floor to ceiling branded …

EarthPlanter Rebrand, Web Design, Brand Support EarthPlanter has made a name for itself nationwide, providing self-watering planters for businesses all over the country. From Institutions like the University of New Hampshire to bustling spots …

Linden Digital Marketing Identity and Web Design I had the unique opportunity to launch the branding of Linden Digital Marketing, a thriving 12-person agency headquartered in Rochester, NY. Linden is led by business and …

True Fit Presentation Design I led the design of keynote presentations for True Fit's leaders at major annual retail conferences like NRF, Shoptalk, Drapers Digital, and PI Apparel. Each presentation was designed to align with …